After the successful release of her fragrances HEAT & HEAT RUSH, Beyonce is back with a brand new perfume for the ladies! The name is PULSE. Mrs. Carter recently stated, "“I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design."


Prepare to have your PULSE racing when the fragrance debuts in SEPTEMBER.


Just in time for birthday :)