Meet Jasmin Underwood, the owner and sole creator of House of Kustomz designs. She's a young woman on a mission to break all barriers in the world of fashion. Read on to get to know more about this female powerhouse.
1. How did you get into designing clothing?
1. I have always had passion for fashion. I didn't know anything about thrifting then so i could never afford to express myself. Not only that I was always towering over everyone so most times my pieces would be too short, too baggy, or something! My first obsession was DENIM; it complements almost anything especially everyday wear.
2. How long ago did you start the creative process?
My mother brought me an old machine home late 2012. I knew nothing about it. The first day I got it I threaded it and never stopped! Day in day out I sewed and sewed. It was very relaxing for me so I fell in love and never worked another day!
3. Are you self taught, or did you go to school to master your skill?
I'm self taught & mastered my skill all alone!
4. Describe the type of woman that wears H.O.K?
House of Kustomz offers a little something for every one . A woman that is Confident, unique, outspoken, comfortable in one's skin; women that doesn't mind being a show off, turn heads & sometimes be considered a little weird. House of Kustomz is all about personal style, so honestly you are how you carry yourself while wearing it.
5. Tell us more about your Winter Collection.
HOK FALL/WINTER COLLECTION, I
plan to get a little closer to my males and reach out to all my dolls that consider themselves rebels. We're going baggy and making it trendy/raunchy. Fashion world predicted olive green; we plan to go the opposite direction. At HOK we don't follow rules we break them.
6. Describe your personal style in three words.
Disrespectful
Unapologetic
Misunderstood
7. Who are your favorite designers in the fashion industry?
I'm not really into the hype. I prefer underground designers like Marquette Collection, Tyler Wells, & NeNeShirlo.
8. If you could create a look for any celebrity, who would it be? Why?
Most likely it would be Amber Rose. She offers a unique look, and I know she would kill one of my pieces.
9. How does it feel running your own business? And what are some obstacles you've had to overcome along the way?
It feels amazing. It comes with lots of obstacles, and take lots of patience. One thing I had to really get used to is not everyone is interested. Rejection is the biggest obstacle for me, and still is to this day. So I just keep in mind that if one door closes another one will open. I get discouraged at times just like any dream chaser would, but I let that be the fuel to my fire, and I go harder.
10. Any last words for budding entrepreneurs?
Grind hard and shine bright. Keep your faith and believe in yourself even when it's a little cloudy. Always remember, DREAMS ARE REAL.
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